Bayeux Museum® trademark

Bayeux Museum® is the trademark for the museums run by the city of Bayeux.


Bayeux Museum®: a global offer

In 2013, the city of Bayeux created the trademark Bayeux Museum® with an aim to accrue interest in its museums and global touristic assets. Bayeux Museum® covers the museums run by the city :  

   "The designation of the 3 museums of Bayeux under a single name offers the opportunity to propose a comprehensive package and to refer the tourist from one museum to the other. Our heritage covers 5000 years of history. This is a significant asset."
Loïc Jamin
Deputy Mayor of Bayeux, in charge of tourism and museums

Visual identity

A strong, dynamic and attractive visual identity serves the brand Bayeux Museum®. The unique colour of the logo is the colour which bears the name of the city: Bayeux violet  (pantone 229C). Bayeux Violet  naturally reinforces the identity of the brand.


Logo Bayeux Museum

Graphic conceptualisation of the museum collections

The museum collections grouped under the brand Bayeux Museum® have been conceptualised graphically with a logo, designed to convey the museums’ content. The uniqueness of each museum is expressed with immediate visual identification.

The stylised logo of the Memorial Museum of the Battle of Normandy depicts a helmet floating above one of the D-Day beaches. This museum provides useful clues before visiting the D-Day Beaches.


Memorial  Logo web


The Bayeux Tapestry  is symbolised by a horse set forth in the conquest of England by William, between 1064 and the Battle of Hastings in 1066.


Tapisserie  Logo web


As for the MAHB, the initials of the museum are drawn in the precious fabric of the gown worn by the heroin in the museum’s key piece "Portraits à la Campagne" by the impressionist artist Gustave Caillebotte.


M AHB logo web